Retail Activation in Public Spaces

Over the past 30 years or so, retail spaces are manifesting themselves in urban landscapes everywhere with urban consumption becoming less transactional and more experiential.

This includes in typologies such as stadia, airports, museums, and hospitals which hold ‘captive audiences,’ or audiences unable to opt out of experiences, who are typically emotionally charged by their situation and experience in that space.

The implication for designers is that they must provide and organise spaces to enhance and mediate psychological values, as well as physical presence and movement through these urban landscapes.

Find out more below in our new research report, ‘Retail Activation of Public Spaces: Stadia, Airports, Museums and Hospitals.’