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Dr Jacqueline Baker leads the Research and Development program at COX.
Jacqueline approaches her work through the lens of design psychology, at the intersection of the built environment (design) and human behaviour (psychology).
With 20+ years’ experience across industry and academia, Jacqueline has contributed to research-led outcomes for T1/T2 organizations, governments, environmental agencies, NFP’s and academic laboratories.
Dr Baker has championed more than 70 research projects, across 14 sectors and 34 typologies such as airports, museums, train stations, stadia, hospitals, workplaces, apartments, hotels, schools, courts, prisons, urban parks and active transport corridors.
With specialties in quantitative methods, Jacqueline’s toolkit includes eye tracking, EEG, choice modelling, space syntax, behavioral mapping, and survey design.
COX’s value “do more, with less” comes from a history of inventiveness and innovation. Supporting the practice to target innovative approaches, Dr Baker leads partnerships with Australian Research Council funded projects, connects designers with industry and academic experts, curates hackathons, harvests employee ideas and organises research internships.
Dr Baker supports teams with research guidelines, principles, strategies, frameworks, and primary research, that equips and upskills our designers, and targets social, behavioural, environmental, economic, and cultural outcomes for our projects across multi-sectors.
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