Masons Retail Store | Interiors
Melbourne, Victoria
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In approaching the interiors of premium menswear retailer Masons, COX looked to the location, wares and future clientele of the store to inform the highly detailed fit-out.
Housed in a heritage listed warehouse on Finders Lane in Melbourne, the store nods to the area’s rag trade history using industrial materials such as dark timber, stone and gunmetal steel.
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We conceptualised an open-plan store space for streetwear and casual collections, with visual links leading customers through to a premium room defined by softer acoustics and brighter lighting.
Contrasting flooring such as black stained American Oak, light Italian marble, and thick carpeting map a journey though the store and celebrate each collection. Highly detailed joinery, garment racks and displays partner together to define ‘neighbourhoods’ of wares.
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Walnut cabinetry and brass-edged shelving add an element of warmth to the interiors; whilst, velvet and leather furnishings temper the cool palette with their soft tactility, providing space to sit and experience the considered design of the store and its collections.
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