The ambitions for Melbourne Square are shaped by the ideas and strategic goals guiding the City of Melbourne’s development, reflecting critical objectives that will define the city’s long-term future.
To this end, the project prioritises green open space at its core, adding extensively to this ingredient which is essential to the wider appeal and amenity of Southbank and thereby contributing to the broader status of Melbourne as a green city.
Melbourne Square will create a focal point for casual interaction and recreation, and also serve as an event’s space for larger-scale activities whilst bringing a new level of amenity to Southbank. It is a central, convenient and safe place where people will come together throughout the day and across the seasons. This attractive public realm will have great appeal for residents, workers, passing pedestrians and visitors to the broader area.
As a true ‘mixed activity’ precinct, each component will be planned to function effectively in its own right whilst utilizing other provisions within the site.
Collectively, the mixed uses intended to function as complementary elements contributing to a blended environment, creating a vibrant community and promoting social engagement.
Melbourne Square will be a place for people of all ages and planned to accommodate a diverse range of activity and needs. A priority for the project is to address the amenity gaps currently existing within Southbank including child-care and amenity retail provisions. New employment opportunities will be generated across a range of functions which are each critical components of the project.
As a vibrant hub, Melbourne Square is intended to reward those living and working within the site; whilst extending its benefits beyond the boundary and into the broader community of Southbank.
With its attractive mix of services and amenity, Melbourne Square will be an important destination for those living within and visiting Southbank. In turn, its assets and attraction will be complemented by its close proximity to the Boyd Community Hub, CBD and public transport. Together these significant community-oriented components will add immeasurably to the quality of life for an increasing Southbank population.